Hand over Hand Brend identitet od Yiwen Zhang

Dizajn Hand over Hand Brend identitet od dizajnera Yiwen Zhang je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2024

Hand over Hand Brend identitet

autor Yiwen Zhang

Klijent: Hand over Hand

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Hand over Hand Brend identitet

Hand over Hand je brend identitet kreiran za pružatelja usluga specijalnog obrazovanja. Identitet zadržava ručno crtane elemente ruke i knjige iz ranijeg logotipa kako bi se sačuvao kontinuitet i prepoznatljivost. Analogue, moderni font sa blagim krivinama i visokim kontrastom slovnih oblika, doprinosi prijateljskom i pristupačnom tonu. Kružni i kvadratni geometrijski isječci stvaraju uravnoteženu kompoziciju koja odražava regionalnu i demografsku raznolikost. Sistem se primjenjuje na društvenim mrežama, web stranicama, e-knjigama, vanjskom oglašavanju, časopisima, ambalaži i poslovnim karticama.

Priznanje

O nagradi Brončana nagrada A' Design Award

Hand over Hand Brend identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Hand over Hand Brend identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Hand over Hand Brend identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimenzije i pakovanje: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Oznake: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Tehnologija proizvodnje: Adobe Creative Suite, Figma as the main development tool for this project.
Dizajnerski izazov: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Istraživanje: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiracija: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Trajanje projekta: The project started in July 2023 and finished in Sep 2023, in New York.
Tok rada: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Članovi tima: Yiwen Zhang - Creative Director, Brand Designer, Content Creator