Sanat Dizajn vizuelnog identiteta by Tamer El-Menyawi

Sanat Dizajn vizuelnog identiteta by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

ŽeljezoGrafika· 2024

Sanat Dizajn vizuelnog identiteta

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Željezna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Sanat Dizajn vizuelnog identiteta

Sanat je vizuelni identitet dizajniran za kompaniju za enterijerski dizajn i dekoraciju. Dizajn se zasniva na minimalizmu i apstrakciji. Jednostavne linije formiraju slovo S na moderan način. Zlatni rez usmjerava proporcije ovih linija. Kroz cijeli identitet koristi se jedna nijansa u nekoliko tonova. Cilj reducirane forme je da na jasan i direktan način prenese poruku kompanije. Identitet odražava viziju i dizajnerski pristup kompanije. Projekat je završen za otprilike dvije sedmice, u februaru 2020. godine.

The Recognition

About the Željezna nagrada A' Design Award

Sanat Dizajn vizuelnog identiteta je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Sanat Dizajn vizuelnog identiteta bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Sanat Dizajn vizuelnog identiteta se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.