Freeway Loud 3D animacija proizvoda by Mateus Morgan

Freeway Loud 3D animacija proizvoda by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Filma, Videa i Animacije Competition Category.

SrebroFilm· 2024

Freeway Loud 3D animacija proizvoda

by Mateus Morgan

Client: Morgan Studio

Srebrna nagrada A' Design Award Winner in Film Category

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Colors

The Design

About Freeway Loud 3D animacija proizvoda

Freeway Loud je trodimenzionalna animacija proizvoda kreirana za brend obuće. Animacija prikazuje cipelu unutar industrijskih okruženja, gdje mašine naizgled oživljavaju proizvod. Cipela je modelirana tehnikama tvrdih površina u programu 3ds Max, koristeći fotografije kao referencu. Teksture su izrađene od slika kože i digitalnih kistova, a scene su renderovane pomoću Vray-a u rezoluciji 1920 x 1080 piksela. Animacija je napravljena za online upotrebu, a cilj je privući pažnju isključivo slikama, bez objašnjavajućeg teksta.

The Recognition

About the Srebrna nagrada A' Design Award

Freeway Loud 3D animacija proizvoda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Freeway Loud 3D animacija proizvoda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Freeway Loud 3D animacija proizvoda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca