Željezo Kulturno Nasljeđe · 2024
Be Genius Dekorativni dodatak
by Be Genius
- Željezna nagrada A' Design Award 2024 in Kulturno Nasljeđe
- CLIENT: Be Genius Design
- Estimated Number of Design Views: 20,302
- Verification code 989C6303D4 · Verify this award
Colors
About Be Genius Dekorativni dodatak
Be Genius je serija dekorativnih dodataka inspirisana Pixiuom, mitskim kineskim stvorenjem povezanim s bogatstvom i prosperitetom. Serija uključuje magnetne komade koji se mogu postaviti na površine frižidera, kao i kompaktne privjeske za ključeve, tako da svaki predmet funkcioniše i kao ukras i kao svakodnevni dodatak. Komadi su izrađeni izrezivanjem grafičkih oblika iz bakra uz dodavanje digitalno štampanih obojenih uzoraka. Veličine se kreću od 30 x 24 x 2 milimetra do 50 x 60 x 2 milimetra. Dizajn spaja tradicionalni simbol s modernim oblicima i podstiče interesovanje za kinesku kulturu.
About the Željezna nagrada A' Design Award
Be Genius Dekorativni dodatak je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Be Genius Dekorativni dodatak bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Be Genius Dekorativni dodatak se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Press Kit
- Unique Properties
- The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
- Dimensions & Packaging
- 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm. - Tags
- Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
- Production Technology
- Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
- Design Challenge
- In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
- Research
- Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
- Inspiration
- The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
- Project Duration
- The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
- Operation Flow
- Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
- Patents
- 苏作登字-2023-F-00268212
- Image Credits
- Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.
