Zlato Grafika · 2024
Sabbioni Branding Primarna funkcija: Promotivni brending
by Paul Robb
- Zlatna nagrada A' Design Award 2024 in Grafika
- CLIENT: Grafiche Sabbioni
- Estimated Number of Design Views: 314,410
- Verification code A355BCB35D · Verify this award
Colors
About Sabbioni Branding Primarna funkcija: Promotivni brending
Tekst knjige: Grafiche Sabbioni je trebao novu poziciju brenda kako bi proslavio 60. godišnjicu postojanja firme. Salt&Pepper je sarađivao s kompanijom na stvaranju modernih vizuelnih jezika za promociju ove važne prekretnice, ističući sposobnosti brenda u oblasti održivosti u proizvodnji kutija i tradicionalnih procesa štampanja. Salt&Pepper je kreirao energičan, robustan i pozitivan sistem brendinga, stvarajući liniju koja je 100 posto održiva, koristeći boje na bazi vode i minimalan otpad papira kako bi promovisao osnovne vrijednosti kompanije.
About the Zlatna nagrada A' Design Award
Sabbioni Branding Primarna funkcija: Promotivni brending je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Sabbioni Branding Primarna funkcija: Promotivni brending bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Sabbioni Branding Primarna funkcija: Promotivni brending stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.
Press Kit
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
