Heu 70th Anniversary Logo i sistem vizuelnog identiteta by Li Tiebin is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

SrebroGrafika· 2024

Heu 70th Anniversary Logo i sistem vizuelnog identiteta

by Li Tiebin

Client: Harbin Engineering University

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Heu 70th Anniversary Logo i sistem vizuelnog identiteta

Ovaj dizajn uspješno prikazuje 70-godišnju historiju razvoja škole. Kroz proučavanje podataka i istraživanje kampusa, inovativno primjenjuje metodu korištenja totema za izražavanje narativne priče. Integriše elemente historijske kulture škole i tehnologije naučnog istraživanja. Slike su pojednostavljene u simbole i reorganizirane kako bi prenijele poruku. U kombinaciji sa talasastim linijama, formira svečan logo sa brojem 70, poboljšavajući čitljivost u dizajnerskoj komunikaciji. Svijetu predstavlja jedinstveni šarm i izuzetna dostignuća škole.

The Recognition

About the Srebrna nagrada A' Design Award

Heu 70th Anniversary Logo i sistem vizuelnog identiteta je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Heu 70th Anniversary Logo i sistem vizuelnog identiteta bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Heu 70th Anniversary Logo i sistem vizuelnog identiteta je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.