Moments Of Speed Fotografije od Martin Hoffmann

Dizajn Moments Of Speed Fotografije od dizajnera Martin Hoffmann je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Fotografije i Foto Manipulacije.

BronzaFotografija· 2024

Moments Of Speed Fotografije

autor Martin Hoffmann

Klijent: Fuchs Neue Technologien (Team FNT)

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Fotografija

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Dizajn

O dizajnu Moments Of Speed Fotografije

U Trenucima Brzine, brzina postaje impresivno vidljiva. Na prvi pogled, slike otkrivaju estetiku i dinamiku pokreta i omogućavaju da se osjeti intenzitet i energija trenutka. Istovremeno, postoji interesantan prelaz od vizualizirane brzine ka smirenosti u motivu. U prikazanom pokretu, slike zrače vlastitom smirenošću koja stvara prijatno opuštajući efekat. Ova promjena percepcije omogućava gledaocu da doživi novi, dublji nivo. Kompozicija, detalji, kolorit, oštrina i zamućenost stvaraju dramatičnu, a istovremeno i sliku mira u pokretu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Moments Of Speed Fotografije je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Moments Of Speed Fotografije bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Moments Of Speed Fotografije sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimenzije i pakovanje: The pictures were published in a 297 x 210 mm book.
Oznake: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Tehnologija proizvodnje: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Dizajnerski izazov: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Istraživanje: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiracija: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Trajanje projekta: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Tok rada: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Autorstvo slika: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023