Lighting Tunnel Izložbeni štand by Nargiza Usmanova

Lighting Tunnel Izložbeni štand by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Arhitekture Sajmova, Enterijera i Izložbi Competition Category.

ŽeljezoSajam· 2024

Lighting Tunnel Izložbeni štand

by Nargiza Usmanova

Client: GVA Lighting

Željezna nagrada A' Design Award Winner in Sajam Category

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Colors

The Design

About Lighting Tunnel Izložbeni štand

Lighting Tunnel je izložbeni štand dizajniran za kompaniju za rasvjetu GVA Lighting. Cik-cak zidovi formiraju arhitektonski tunel, sa rasvjetnim tijelima postavljenim duž strana. Centralna kompozicija zelenila je naglašena fleksibilnom LED rasvjetom, a nagnuti bijeli zidovi su istaknuti pomoću nekoliko rasvjetnih sistema. Konstrukcija je izrađena od drveta i metala sa MDF pločama, vinilnom oblogom i reflektujućim podom. Štand ima dimenzije 8500 x 3500 x 3000 milimetara. Širok spektar boja koje proizvode rasvjetna tijela pomaže štandu da se istakne na izložbi.

The Recognition

About the Željezna nagrada A' Design Award

Lighting Tunnel Izložbeni štand je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Lighting Tunnel Izložbeni štand bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Lighting Tunnel Izložbeni štand se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting