Lax Brendiranje by Jonathan Ramirez and Juliana Betancur

Lax Brendiranje by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2024

Lax Brendiranje

by Jonathan Ramirez and Juliana Betancur

Client: Written and Drawn Studio

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Lax Brendiranje

Zadatak klijenta bio je kreirati logo za kompaniju za prikupljanje podataka i CRM poruke, sa ciljem postizanja digitalnog, modernog dojma. Naziv Lax potiče od ChiLax ili ReLax, prenoseći osjećaj smirenosti korisnicima. Kako bi se dodala posebnost, uključen je simbol srca, koji predstavlja brigu o kupcima često zanemarenu u automatizovanim CRM kompanijama. Pikseli su integrirani kako bi označili važnost podataka i digitalizaciju. Tako su kombinovani ključni elementi: srce za ljubav prema kupcima, pikseli za podatke, i X za opuštanje.

The Recognition

About the Brončana nagrada A' Design Award

Lax Brendiranje je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Lax Brendiranje bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Lax Brendiranje sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Craft something distinctive that articulates the technology, costumer care and digitalization
Research: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Project Duration: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Operation Flow: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Team Members: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Image Credits: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango