MG Next Generation Prateća aplikacija za automobile od Star and Saic Oimt

Dizajn MG Next Generation Prateća aplikacija za automobile od dizajnera Star and Saic Oimt je visoko cijenjeni dobitnik prestižne nagrade 2024 Zlatna nagrada A' Design Award u kategoriji Dizajn Interfejsa, Interakcije i Korisničkog Iskustva.

ZlatoInterfejs· 2024

MG Next Generation Prateća aplikacija za automobile

autor Star and Saic Oimt

Klijent: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Interfejs

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Dizajn

O dizajnu MG Next Generation Prateća aplikacija za automobile

MG Next Generation je prateća aplikacija za vlasnike automobila, napravljena za mobilne telefone i pametne satove. Aplikacija objedinjuje nekoliko regionalnih aplikacija u jedan globalni proizvod. Funkcije se mogu prilagoditi prema lokaciji i modelu vozila, tako da svaki vlasnik dobija personalizovan skup alata. Trodimenzionalni model automobila prikazan je unutar virtuelne garaže, a heksagonalni vidžeti prate identitet brenda. Režim za goste omogućava osobama koje nemaju automobil da istraže glavne funkcije prije donošenja odluke.

Priznanje

O nagradi Zlatna nagrada A' Design Award

MG Next Generation Prateća aplikacija za automobile je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da MG Next Generation Prateća aplikacija za automobile bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. MG Next Generation Prateća aplikacija za automobile stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Oznake: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Tehnologija proizvodnje: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Dizajnerski izazov: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Istraživanje: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inspiracija: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Trajanje projekta: up to 6 month, China
Tok rada: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Članovi tima: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Autorstvo slika: Star