Dizajn The Magic Ship Of The Orient Multimedijalni video zapisi od dizajnera Liang Wu je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Scenskih Umjetnosti, Pozornice, Stila i Scenografije.
ŽeljezoScenske Umjetnosti· 2024
The Magic Ship Of The Orient Multimedijalni video zapisi
autor Liang Wu
Klijent: College of Fashion and Design,Donghua University
Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Scenske Umjetnosti
Verificirani dobitnik nagrade
Verificirajte status nagrade za #160054Dizajn
O dizajnu The Magic Ship Of The Orient Multimedijalni video zapisi
Djelo gradi scenski prizor s elementima orijentalne kulture, kombinujući kineske sklopive lepeze, pipu i motore u ogromnu svemirsku letjelicu. Video koristi 3D animaciju, AIGC i tehnologiju 3D-a golim okom kako bi omogućio publici da doživi putovanje kroz vrijeme, prikazujući pejzaže, feniks ptice, kineske vrtove, Shikumen arhitekturu i Šangaj. U pozadini modne revije, dizajner je koristio AI generisane divovske animacije koje se nadopunjuju s više od 60 modela, odražavajući dizajnerske elemente odjeće. Djelo objedinjuje virtuelne i stvarne elemente kako bi upotpunilo modnu reviju.
Priznanje
O nagradi Željezna nagrada A' Design Award
The Magic Ship Of The Orient Multimedijalni video zapisi je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da The Magic Ship Of The Orient Multimedijalni video zapisi bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. The Magic Ship Of The Orient Multimedijalni video zapisi se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
- Dimenzije i pakovanje
- A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology - Oznake
- Fashion show, Stage multimedia, AIGC, Digital art
- Tehnologija proizvodnje
- Three-Dimensional Animation and AIGC
- Dizajnerski izazov
- The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
- Istraživanje
- This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.
This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention. - Inspiracija
- The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
- Trajanje projekta
- The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
- Tok rada
- This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
- Patenti
- none
- Članovi tima
- Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni - Autorstvo slika
- none
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