Green Captain Brendiranje i dizajn ambalaže by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
BronzaGrafika· 2024
Green Captain Brendiranje i dizajn ambalaže
Client: Zambelli Brand Design
Brončana nagrada A' Design Award Winner in Grafika Category
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The Design
About Green Captain Brendiranje i dizajn ambalaže
Green Captain je dizajn brendiranja i ambalaže za tradicionalne proizvode s otoka Šipan u Hrvatskoj. Ikona brenda spaja oblik lista sa skrivenim brodom. Ikona se odnosi na osnivača, bivšeg kapetana tankera koji sada uzgaja tradicionalne proizvode na otoku. Kapetanski motivi pojavljuju se kroz čitav asortiman, sa simbolima karata za igranje na bocama maslinovog ulja i ikonama brodova na bocama vina. Ambalaža za rogač odražava prirodno i arhitektonsko naslijeđe Šipana. Korišteni su Fedrigoni papir i folije, uz moderan tisak za jasne detalje i snažne boje.
The Recognition
About the Brončana nagrada A' Design Award
Green Captain Brendiranje i dizajn ambalaže je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Green Captain Brendiranje i dizajn ambalaže bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Green Captain Brendiranje i dizajn ambalaže sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
- Tags
- brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
- Production Technology
- The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
- Research
- Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
- Inspiration
- Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
- Project Duration
- The project started in Croatia in April 2023 and finished in February 2024
- Team Members
- Anja Zambelli Colak
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