Moonshot Bar Izložbeni štand od Takeshi Yoshida

Dizajn Moonshot Bar Izložbeni štand od dizajnera Takeshi Yoshida je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Arhitekture Sajmova, Enterijera i Izložbi.

BronzaSajam· 2024

Moonshot Bar Izložbeni štand

autor Takeshi Yoshida

Klijent: Takeshi Yoshida

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Sajam

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Boje

Dizajn

O dizajnu Moonshot Bar Izložbeni štand

Ovo je Japanski paviljon na CES 2024, najvećoj tehnološkoj konvenciji na svijetu. Dizajn je inspirisan jednostavnošću i minimalizmom, temeljnim konceptom Zen filozofije, koja je u Japanu prisutna od davnina. Kreira organizovani haos, što znači da su brojne haotične atrakcije pažljivo raspoređene. Tu se nalazi 5 atrakcija: izložbeni stolovi, informativni pult, bar, lounge prostor za opuštanje i druženje, te prostor za događaje sa velikim ekranom. Za razliku od standardnog štanda, posjetioci uživaju u pićima i razgovoru u ugodnom lounge prostoru i baru, koji smo nazvali Moonshot Bar.

Priznanje

O nagradi Brončana nagrada A' Design Award

Moonshot Bar Izložbeni štand je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Moonshot Bar Izložbeni štand bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Moonshot Bar Izložbeni štand sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimenzije i pakovanje: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Oznake: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Tehnologija proizvodnje: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Dizajnerski izazov: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Istraživanje: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiracija: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Trajanje projekta: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Tok rada: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Autorstvo slika: Takeshi Yoshida, 2024.