Dizajn Al Mar Suites Logo od dizajnera Anna Paula Martinelli je visoko cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2025

Al Mar Suites Logo

autor Anna Paula Martinelli

Klijent: Anna Martinelli

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Al Mar Suites Logo

Logo Al Mar Suites je u osnovi o održivosti, modernosti i jednostavnosti ovog butik hotela smještenog u Brazilu. Ravne i savremene linije odgovaraju arhitekturi hotela, a u kombinaciji sa organskim dizajnom koji upućuje na morske talase, ovaj logo je čist, direktan i efikasno prenosi osjećaj mira i lakoće ove brazilske plaže. Boja pijeska je također odabrana kako bi aludirala na okolinu i uskladila se sa svim dekorativnim i estetskim elementima hotela.

Priznanje

O nagradi Željezna nagrada A' Design Award

Al Mar Suites Logo je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Al Mar Suites Logo bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Al Mar Suites Logo se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimenzije i pakovanje: Logo Development, applicable to any material.
Oznake: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Tehnologija proizvodnje: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Dizajnerski izazov: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Istraživanje: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiracija: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Trajanje projekta: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Tok rada: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Članovi tima: Anna Martinelli
Autorstvo slika: Photos Al Mar Suites