Anah Kutija za nakit by Shibing Yang is a highly esteemed winner of the very prestigious 2025 Željezna nagrada A' Design Award in Dizajn Kućnog Dekora Competition Category.

ŽeljezoKućni Dekor· 2025

Anah Kutija za nakit

by Shibing Yang

Client: Ziel Home Furnishing Technology Co., Ltd

Željezna nagrada A' Design Award Winner in Kućni Dekor Category

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Verified Award Winner

Verify Award Status for #164279

View at A' Design Award Press Release Award Badge

Colors

The Design

About Anah Kutija za nakit

Anah je serija kutija za nakit i putnih kofera dizajniranih za upotrebu kod kuće i tijekom putovanja. Spoljašnjost je presvučena PU kožom, koja je otporna na vodu i mrlje, dok je unutrašnjost obložena velurom radi zaštite nakita. Kožno prošivanje formira žljebastu površinu inspirisanu klasičnim stubovima. Metalni dijelovi izrađeni su od pozlaćene cink-legure sa uzorkom Clous de Paris i izblijedjelim zlatnim tonom. Svaka kutija nudi nekoliko slojeva, fioka i poklopac, tako da se nakit može razvrstati i pohraniti u zasebne pretince.

The Recognition

About the Željezna nagrada A' Design Award

Anah Kutija za nakit je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Anah Kutija za nakit bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Anah Kutija za nakit se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Anah series offers a diverse range of products to suit various scenarios, whether indoor or for travel. Inspired by the Greek column, the leather stitching technique creates a three-dimensional surface on the boxes. Combined with metal parts employing the Clous de Paris element, the series embodies an elegant and sensible character in its appearance.
Dimensions & Packaging: 380*270*160 mm
Tags: Storage Design, Jewelry Boxes, Fashion, Home accessories
Production Technology: The boxes are crafted with PU leather on the exterior, ensuring durability and resistance to water and stains. The interior is lined with velvet, offering an exquisitely soft touch and optimal protection for jewelry. The metal components comprise plated zinc alloy with a unique blend, attaining a distinctive faded golden hue. The structure of the jewelry boxes is fabricated from MDF to provide ample strength and durability. At the same time, the travel cases feature a plastic shell for lighter weight and enhanced crush resistance.
Design Challenge: The creative challenge of Anah jewelry boxes is finding the perfect balance between quality and cost. As their MSRP ranges from around $20 to $60, to achieve this goal, the dimensions of each box are meticulously calculated to ensure they have the maximum capacity without increasing shipping or storage costs too much. The stitching technique is also selected through trial and error to ensure the lines are indistinct yet noticeable, creating a soft fluting surface to the sight and touch.
Research: In the design process, the research on user behavior revealed that many jewelry owners prefer storage solutions with a chic design that reflects the current trend and incorporates the timeless spirit of jewels. Inspired by this result, the design team has collected a series of design elements and craft techniques from architecture, jewelry, and watch design. The Anah series was created by combining and matching all these design elements.
Inspiration: The appearance is inspired by both classical architecture and jewelry design, featuring fluted leather stitch and Clous de Paris metal parts. The series is designed to resemble architecture, which also shifts its look under different lighting conditions for the jewelry placed inside.
For the function, the research of user behavior was conducted in the process of deisgn, therefore each product from the series provides unique features aim to enhance user experience compared to other product
Project Duration: The Project started in March 2023 in Shenzhen and was completed in September 2024.
Operation Flow: All the jewelry boxes and cases in the Anah series feature multiple compartments; first, they have several layers in the box for categorized storage. The boxes also come with drawers and a lid for better jewelry protection.
Team Members: Qiuping Liao, Shibing Yang