Wen Shan Hai Dizajn enterijera centra za doživljaj brenda by Xiang Wang

Wen Shan Hai Dizajn enterijera centra za doživljaj brenda by Xiang Wang is a highly esteemed winner of the very prestigious 2025 Platinska nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

PlatinaEnterijer· 2025

Wen Shan Hai Dizajn enterijera centra za doživljaj brenda

by Xiang Wang

Client: Tang Design

Platinska nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Shan Hai Dizajn enterijera centra za doživljaj brenda

Wen Shan Hai je centar za doživljaj brenda likera Moutai, smješten u Chongqingu, u Kini. Enterijer je namijenjen degustacijama, privatnim banketima i klupskim okupljanjima. Raspored u stilu dvorišta postavlja kvadratni atrij u središte, okružen hodnicima koji vode do tematskih privatnih soba. Vitrine za izlaganje i prostori za degustaciju prate vijugavu rutu kroz glavnu dvoranu. Bronzane površine, ormari od metala i stakla te zrcalni strop definišu paletu materijala. Dizajn povezuje tradicionalnu istočnjačku arhitekturu sa modernim okvirom.

The Recognition

About the Platinska nagrada A' Design Award

Wen Shan Hai Dizajn enterijera centra za doživljaj brenda je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje zaista izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čuda su stvaranja, svjedočanstva granica intelektualne kreativnosti i pokazuju neprevaziđen profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jedne ere, doprinose dobrobiti društva i pomjeraju granice umjetnosti, nauke, dizajna i tehnologije. Wen Shan Hai Dizajn enterijera centra za doživljaj brenda pokazuje uzvišen nivo izvrsnosti i nesumnjivo čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Wen Shan Hai Dizajn enterijera centra za doživljaj brenda je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, inspirira, oduševljava i pali veliku radost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
Dimensions & Packaging: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
Tags: Moutai, Experience Center, Display, Interior Deisign, Tang Design
Production Technology: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
Design Challenge: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
Research: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
Inspiration: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
Project Duration: The project was designed and completed in August, 2024 in Chongqing, China.
Operation Flow: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
Team Members: Chief designer: Xiang Wang
Image Credits: HANMOVISION