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Mawa Branding Korporativni identitet by Mohammed Obaid

Mawa Branding Korporativni identitet by Mohammed Obaid is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.


BronzaGrafika· 2025

Mawa Branding Korporativni identitet

by Mohammed Obaid

Client: Mohammed Obaid

Brončana nagrada A' Design Award Winner in Grafika Category

Colors

The Design

About Mawa Branding Korporativni identitet

Ovaj dizajn predstavlja isprepletani zlatni kružni amblem koji simbolizuje jedinstvo, snagu i kontinuitet, uparen sa modernom sans serif tipografijom za jasnoću i sofisticiranost. Inspirisan geometrijskim obrascima u luksuznoj arhitekturi, zlatni gradijent dodaje dubinu i odražava premium kvalitet. Izrađen korištenjem naprednih digitalnih alata, optimizovan je za skalabilnost i svestranost u različitim primjenama, osiguravajući dosljednu izvedbu u štampanim, digitalnim i velikim formatima. Ovaj skladan spoj kulturne simbolike i savremene elegancije stvara trajan vizuelni utisak.

The Recognition

About the Brončana nagrada A' Design Award

Mawa Branding Korporativni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mawa Branding Korporativni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mawa Branding Korporativni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design features an interwoven gold circle symbolizing unity, strength, and continuity, paired with sleek typography for clarity and sophistication. The premium gold color reflects luxury and high quality, making it unique and memorable. It balances elegance and cultural meaning, embodying "Mawa" as a symbol of comfort and belonging.
Dimensions & Packaging
This non-physical logo design features a geometric circular emblem with smooth, interwoven elements symbolizing unity and strength. A gold gradient adds depth and luxury, crafted using advanced digital tools. The modern sans-serif typography is precisely aligned with the emblem, ensuring balance and clarity. Optimized for scalability, the design maintains its versatility across print, digital, and large-format applications, making it both functional and visually impactful.
Tags
Luxury logo design, real estate branding, gold emblem, elegant typography, unity and strength, premium branding, modern design, scalable logo, cultural symbolism, timeless appeal
Production Technology
Used Adobe Illustrator to make the logo and all it's applications, the photos was edited using Adobe Photoshop.
Design Challenge
The hardest part was combining cultural meaning with a modern, luxurious look. We needed the design to reflect the Arabic meaning of Mawa while appealing to a high-end market. Creating the gold circle to symbolize unity and luxury, while making it work across different formats, was a big challenge. Limited feedback and ensuring the design connected with all audiences were obstacles we overcame by testing and refining the design multiple times.
Research
This design was created through research aimed at developing a logo that embodies luxury and comfort in the real estate sector. It symbolizes unity, strength, and premium quality by blending cultural symbolism with modern luxury branding trends. Designed using Adobe Illustrator, feedback from experts and clients refined the concept. The gold circular emblem and modern typography enhance emotional connection and clarity, establishing trust and elevating design standards in the industry.
Inspiration
Similar geometric and circular patterns can be found in luxury architecture, such as golden domes or ornamental designs in upscale buildings.
Project Duration
This project was designed in February 2022, In Riyadh Saudi Arabia, and it is used in the company's office.
Operation Flow
This logo operates as a versatile and impactful visual identity, seamlessly adapting across various mediums like print, digital, and signage. Its clean, modern design ensures clear communication, while the interwoven gold circle adds an element of sophistication and memorability. The balance between the emblem and typography makes it instantly recognizable, creating a strong connection with the audience. Its elegance and scalability ensure consistent performance across all applications.

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