Rotary Sans Tip pisma od Paul Robb and Moira Bartoloni

Dizajn Rotary Sans Tip pisma od dizajnera Paul Robb and Moira Bartoloni je visoko cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2025

Rotary Sans Tip pisma

autor Paul Robb and Moira Bartoloni

Klijent: S6 Foundry

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

85,885

Verificirani dobitnik nagrade

Verificirajte status nagrade za #167715

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Rotary Sans Tip pisma

Rotary Sans je OpenType bezserifni tip pisma sa geometrijskim strukturama i blagim varijacijama oblika. Uključuje klopke za tintu u obliku kruške koje pomažu čitljivost i dodaju prepoznatljiv vizuelni element. Tip pisma nudi kompletan latinični set glifova, plus alternativne znakove i ligature, za različite tipografske upotrebe. Njegov dizajn naglašava jasnoću i dosljednost, pogodan za kontekste kao što je brendiranje. Rotary Sans dolazi u višestrukim debljinama i stilovima, upotrebljiv u digitalnim i štampanim formatima gdje su potrebni čitljivost i ujednačen izgled.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Rotary Sans Tip pisma je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Rotary Sans Tip pisma bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Rotary Sans Tip pisma je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimenzije i pakovanje: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Oznake: Type design, Typeface, Specimen
Tehnologija proizvodnje: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Dizajnerski izazov: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Istraživanje: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspiracija: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Trajanje projekta: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Tok rada: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Članovi tima: Paul Henry Robb
Moira Bartoloni
Autorstvo slika: Paul Henry Robb