Chinatown Rebranding Brend identitet, Poster by Zifei Ding

Chinatown Rebranding Brend identitet, Poster by Zifei Ding is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2025

Chinatown Rebranding Brend identitet, Poster

by Zifei Ding

Brončana nagrada A' Design Award Winner in Grafika Category

12,491

Verified Award Winner

Verify Award Status for #168659

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinatown Rebranding Brend identitet, Poster

Rebrendiranje Chinatowna je projekat vizuelnog identiteta i postera kreiran za četvrt Chinatown u Los Anđelesu, Kalifornija. Novi vizuelni sistem predstavlja kulturno naslijeđe ove četvrti. Elementi dizajna povezuju historijski značaj starog Chinatowna sa modernošću i revitalizacijom novog trga. Grafika prikazuje spoj kineske i američke kulture i naglašava lokalni identitet. Svaki poster mjeri 24 sa 36 inča. Projekat je završen 2023. godine i zasniva se na istraživanju integracije azijske i sjevernoameričke kulture.

The Recognition

About the Brončana nagrada A' Design Award

Chinatown Rebranding Brend identitet, Poster je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Chinatown Rebranding Brend identitet, Poster bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Chinatown Rebranding Brend identitet, Poster sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.
Dimensions & Packaging: 24*36inch
Tags: Poster
Production Technology: Poster and Rebranding
Design Challenge: Link culture and history of Chinese in North America
Research: Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
Inspiration: Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
Project Duration: 2023 ， CA，USA
Operation Flow: Graphic design, visual design
Patents: Zifei Ding
Team Members: Zifei Ding
Image Credits: Zifei Ding