Rams Beyond Etro Prodajni ured by Arkiteam Architecture

Rams Beyond Etro Prodajni ured by Arkiteam Architecture is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

BronzaEnterijer· 2025

Rams Beyond Etro Prodajni ured

by Arkiteam Architecture

Client: Rams Global

Brončana nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

Verify Award Status for #168735

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rams Beyond Etro Prodajni ured

Rams Beyond Etro je prodajni ured i izložbeni prostor u Istanbulu. Enterijer obuhvata 1650 kvadratnih metara i osmišljen je kao galerija. Bijele površine uokviruju pažljivo odabrana umjetnička djela i model stambenog projekta. Zakrivljeni zidovi izrađeni su od gips-kartonskih ploča, dok je plafon obrađen prilagođenim metalnim panelima koji reflektuju svjetlost. Bijeli prirodni kamen na podu čini fluidne forme i sjene još izraženijim. Fasada od paukastog stakla povezuje enterijer sa gradom. Jasno definisana staza vodi posjetioce od recepcije do glavnih izložbenih zona.

The Recognition

About the Brončana nagrada A' Design Award

Rams Beyond Etro Prodajni ured je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Rams Beyond Etro Prodajni ured bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Rams Beyond Etro Prodajni ured sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rams Beyond Sales Office blends architecture and art in a gallery like space. Its all white interior, framed by a spider glass facade, enhances curated artworks and the building model. Curved forms and shadow play add depth, while a metallic gloss ceiling reflects light elegantly. This immersive showroom balances design, materiality, and storytelling, offering a refined experience that mirrors the essence of Rams Beyond Etro Residence.
Dimensions & Packaging: 1650 sqm
Tags: Sales Office, Showroom, Retail, Interior Design, Curves, Art
Production Technology: The design showcases precise gypsum board craftsmanship to achieve seamless curves, reflecting high quality workmanship. The ceiling features custom metal panels, adding a unique aesthetic. The white natural stone flooring highlights the fluid forms, making shadows more visible and enhancing the spatial effect.
Design Challenge: The hardest part of this design activity was balancing two contrasting concepts an art gallery and a functional sales office. We had to present the project model as an art piece while ensuring privacy in the presentation rooms. Achieving this within an open, flowing space with curved elements posed a unique challenge.
Research: The research behind the Rams Beyond Sales Office design focused on color and lighting selection, tested to enhance art visibility and ambiance. Traffic analysis ensured optimal exposure, making the showroom facade visible from all directions. The design balances aesthetics with functionality for a seamless experience.
Inspiration: Inspired by Rams Beyond Etro, the sales office is a curated gallery where curves, light, and shadow shape the space. All white surfaces amplify artworks, while a spider glass facade creates a dynamic urban showcase. The metallic gloss ceiling enhances depth, reflecting light smoothly. Flowing forms sculpt light and shadow, creating an engaging spatial experience that ensures visitors feel the project's sophistication.
Project Duration: Located in Istanbul, the project commenced in April 2024 and was completed in June 2024.
Operation Flow: The showroom layout ensures seamless flow, guiding visitors through an immersive journey. A clear circulation path leads from the reception to key experience zones, highlighting the building model and curated art pieces. The open plan design fosters engagement, while the spider glass facade connects the interior with the city. Carefully selected materials and lighting enhance interaction, making every moment a refined experience.
Team Members: Enes Cicekci, Seda Dundar
Image Credits: Arkiteam Architects