Gatorade Rookie Bottle Izolirana boca za vodu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.
SrebroOglašavanje· 2025
Gatorade Rookie Bottle Izolirana boca za vodu
by PepsiCo Design and Innovation
Srebrna nagrada A' Design Award Winner in Oglašavanje Category
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The Design
About Gatorade Rookie Bottle Izolirana boca za vodu
Gatorade Rookie Bottle je izolirana boca za vodu od nehrđajućeg čelika dizajnirana za mlade sportiste. Smanjena veličina omogućava djeci lakše držanje i pijenje. Ugrađena ručka za nošenje podržava mobilnost, a školjka otporna na udubljenja štiti bocu prilikom pada. Poklopac sa slamkom otporan na curenje ograničava prosipanje. Unutrašnjost od nehrđajućeg čelika s dvostrukim zidom pruža više od 24 sata izolacije. Dizajn je razvijen na osnovu povratnih informacija roditelja i mladih sportista, koji su mobilnost, izdržljivost i lakoću čišćenja identificirali kao glavne potrebe.
The Recognition
About the Srebrna nagrada A' Design Award
Gatorade Rookie Bottle Izolirana boca za vodu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Gatorade Rookie Bottle Izolirana boca za vodu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Gatorade Rookie Bottle Izolirana boca za vodu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In February 2024, we launched The Gatorade Rookie Bottle, a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, we took feedback and insights directly from parents and their youth athletes. With their help, we identified three crucial features and functions: mobility, durability and cleanability.
- Inspiration
- When it comes to hydration, kids don't need as much volume; likewise, the larger size makes it harder for them to hold and drink from larger bottles. Even aspiring athletes tend to drop their bottles often, so we created a durable design, complete with a built-in carrying handle and dent-resistant shell that protects the bottle from drops. Plus, we added a leak-proof straw cap to minimize spills, and a double-wall stainless steel interior that provides more than 24 hours of insulation.
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