Pepsi Diner Milan 2024 Enterijer Pop-Up Restorana by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.
BronzaEnterijer· 2025
Pepsi Diner Milan 2024 Enterijer Pop-Up Restorana
by PepsiCo Design and Innovation
Brončana nagrada A' Design Award Winner in Enterijer Category
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The Design
About Pepsi Diner Milan 2024 Enterijer Pop-Up Restorana
Pepsi Diner Milano 2024 je enterijer pop-up restorana kreiran kao privremeni brend prostor u Milanu. Dizajn donosi koncept njujorškog restorana u Evropu, kao prvu aktivaciju ovog restorana izvan Sjedinjenih Američkih Država. Enterijer primjenjuje novi Pepsi logotip i sistem vizuelnog identiteta. Reference na italijansku pop kulturu, uključujući fudbal i muziku, korištene su unutar prostora, a program sa italijanskim poznatim ličnostima je osmišljen za goste. Cilj je bio povezati se sa evropskom publikom uključivanjem lokalne kulture u priču o brendu.
The Recognition
About the Brončana nagrada A' Design Award
Pepsi Diner Milan 2024 Enterijer Pop-Up Restorana je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pepsi Diner Milan 2024 Enterijer Pop-Up Restorana bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pepsi Diner Milan 2024 Enterijer Pop-Up Restorana sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- Inspiration
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
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