Heyday Center Korporativni identitet by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
ŽeljezoGrafika· 2025
Heyday Center Korporativni identitet
Client: HEYDAY Center
Željezna nagrada A' Design Award Winner in Grafika Category
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The Design
About Heyday Center Korporativni identitet
Heyday Center je korporativni identitet kreiran za trening centar koji nudi usluge sportskih performansi, rehabilitacije i podrške za studiranje u inostranstvu. Logotip je oblikovan kao zastava koja se diže, forma koja upućuje na kontinuirani napredak i samousavršavanje. Slovo H je izgrađeno od dvije simetrične figure broja jedan, postavljene u pozitivnom i negativnom obliku, kako bi se sugerisalo dostizanje vrhunca. Plava boja je korištena kao glavna boja kako bi izrazila razum, profesionalnost i smirenost. Identitet odražava metodu rada centra zasnovanu na podacima.
The Recognition
About the Željezna nagrada A' Design Award
Heyday Center Korporativni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Heyday Center Korporativni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Heyday Center Korporativni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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