Batchwell Projekat brendiranja od Po-Hsuan Chu

Dizajn Batchwell Projekat brendiranja od dizajnera Po-Hsuan Chu je visoko cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2025

Batchwell Projekat brendiranja

autor Po-Hsuan Chu

Klijent: Batchwell

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Batchwell Projekat brendiranja

Novo osmišljeno pakovanje brenda Batchwell spaja odvažnu moderno-retro estetiku sa prefinjenošću izrade, stvarajući vizuelno upečatljiv, a istovremeno visoko funkcionalan dizajn. Živopisne boje i čista tipografija naglašavaju prisustvo na policama, dok lagane vrećice i intuitivne kesice osiguravaju upotrebu bez napora. Balansirajući zanatsku kvalitetu sa praktičnošću, dizajn omogućava potrošačima da uživaju u premium koktelima bilo kada i bilo gdje. Svaki detalj unapređuje iskustvo pijenja, čineći zanatske koktele pristupačnijim i ugodnijim uz minimalan trud.

Priznanje

O nagradi Brončana nagrada A' Design Award

Batchwell Projekat brendiranja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Batchwell Projekat brendiranja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Batchwell Projekat brendiranja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Dimenzije i pakovanje: Packaging: 6.5” x 8” x 3”
Oznake: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Tehnologija proizvodnje: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Dizajnerski izazov: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Istraživanje: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Inspiracija: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Trajanje projekta: Duration: 2023-2024
Location: VENICE BEACH, CA
Tok rada: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.