Dailies Dizajn razglednice by Ying Han is a highly esteemed winner of the very prestigious 2025 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

ŽeljezoGrafika· 2025

Dailies Dizajn razglednice

by Ying Han

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Dailies Dizajn razglednice

Dizajnerski koncept za ovu tipografsku seriju razglednica fokusira se na međuigru forme, kompozicije i harmonije boja. Masna tipografija je uparena sa komplementarnim nijansama narandžasto-žute i ljubičasto-plave kako bi se stvorio dinamičan vizuelni kontrast. Ovaj pristup poboljšava čitljivost dok istovremeno evocira osjećaj energije i pozitivnosti, transformišući svaku razglednicu u živopisnu ekspresiju tipografskog dizajna i vizuelne komunikacije.

The Recognition

About the Željezna nagrada A' Design Award

Dailies Dizajn razglednice je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Dailies Dizajn razglednice bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Dailies Dizajn razglednice se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept for this typographic postcard series focuses on the interplay of form, composition, and color harmony. Bold typography is paired with complementary
hues of orange-yellow and purple-blue to create dynamic visual contrast. This approach enhances legibility while evoking a sense of energy and positivity, transforming each postcard into a vibrant expression of typographic design and visual communication.
Dimensions & Packaging: Width 152.4mm x Height 228.6mm
Tags: Typography, Color, Postcard, Form, Positive energy.
Design Challenge: The biggest challenge was balancing bold typography with a limited color palette while ensuring high visual impact in a gym environment. The design needed to evoke energy and motivation without overwhelming the space. Internally, historical and social perspectives on sports branding influenced type choices. Externally, print production constraints required careful material selection for durability. Overcoming these obstacles resulted in a dynamic, high-contrast design that enhances the workout atmosphere.
Inspiration: I was inspired by the raw energy and spontaneity of gym notes: quick, motivational, and goal-driven in gym. I became interested in how typography can amplify this dynamic spirit, using type as a tool to convey positivity, movement, and motivation. Through bold forms, expressive layouts, and rhythmic compositions, I aim to capture the energetic mindset associated with physical activity and personal growth.
Project Duration: This Project started in November 2024 in the USA and finished in March 2025.
Patents: Copyrights belong to Ying Han, 2025.
Team Members: Designer: Ying Han
Photographer: Ying Han