Masseria Auraterrae Prirodni resort by Bepi Povia

Masseria Auraterrae Prirodni resort by Bepi Povia is a highly esteemed winner of the very prestigious 2025 Željezna nagrada A' Design Award in Dizajn Arhitekture, Zgrada i Konstrukcija Competition Category.

ŽeljezoArhitektura· 2025

Masseria Auraterrae Prirodni resort

by Bepi Povia

Client: BPI&G + Partners

Željezna nagrada A' Design Award Winner in Arhitektura Category

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Verified Award Winner

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The Design

About Masseria Auraterrae Prirodni resort

Masseria Auraterrae je prirodni resort smješten u Polignano a Mareu, u regiji Apulija, Italija. Projekat obnavlja historijsku građevinu površine 3000 kvadratnih metara unutar zemljišta od 120000 kvadratnih metara. Dizajn slijedi koncept Korijeni, koji njeguje tradicionalne prakse, lokalne materijale i građevinske tehnike koje se prenose kroz generacije. Lokalno dostupni materijali smanjuju potrebu za transportom i podržavaju lokalnu ekonomiju. Integrisani su prikupljanje kišnice, obnovljivi izvori energije i upravljanje organskim otpadom. Kameni natpisi i drugi historijski elementi su sačuvani.

The Recognition

About the Željezna nagrada A' Design Award

Masseria Auraterrae Prirodni resort je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Masseria Auraterrae Prirodni resort bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Masseria Auraterrae Prirodni resort se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.