Geneus DNA and Gatta Enterijer maloprodajnog prostora, Enterijer kafea by After Design Living and Space Co.,Ltd.

Geneus DNA and Gatta Enterijer maloprodajnog prostora, Enterijer kafea by After Design Living and Space Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

SrebroEnterijer· 2025

Geneus DNA and Gatta Enterijer maloprodajnog prostora, Enterijer kafea

by After Design Living and Space Co.,Ltd.

Client: After Design Living and Space Company Limited

Srebrna nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

Verify Award Status for #172873

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneus DNA and Gatta Enterijer maloprodajnog prostora, Enterijer kafea

Geneus DNA i Gatta je multifunkcionalni maloprodajni enterijer koji kombinuje usluge personalizovanog genetskog testiranja sa kafeom. Naziv Gatta potiče od četiri DNK baze A, C, G i T, simbolizujući personalizovano zdravlje. Projekat zauzima dvije susjedne jedinice dimenzija 6 puta 5 metara, ukupno 60 kvadratnih metara. Jedna strana nudi genetsko testiranje, dok se na drugoj služi kafa. Nehrđajući čelik, prozirni polikarbonat, zakrivljene linije i LED trakasta rasvjeta stvaraju futuristički izgled. Otvoreni raspored vodi posjetioce od nauke do udobnosti, čineći da testiranje djeluje manje zastrašujuće.

The Recognition

About the Srebrna nagrada A' Design Award

Geneus DNA and Gatta Enterijer maloprodajnog prostora, Enterijer kafea je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Geneus DNA and Gatta Enterijer maloprodajnog prostora, Enterijer kafea bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Geneus DNA and Gatta Enterijer maloprodajnog prostora, Enterijer kafea je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensions & Packaging: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Tags: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Production Technology: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Design Challenge: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Research: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiration: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Project Duration: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Operation Flow: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patents: After Design Living and Space Co.,Ltd., 2025
Team Members: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong