Coffee Machine Ključni vizualni plakati od Edward Lu

Dizajn Coffee Machine Ključni vizualni plakati od dizajnera Edward Lu je visoko cijenjeni dobitnik prestižne nagrade 2026 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2026

Coffee Machine Ključni vizualni plakati

autor Edward Lu

Klijent: Lumine

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

4,860

Verificirani dobitnik nagrade

Verificirajte status nagrade za #175312

Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Coffee Machine Ključni vizualni plakati

Coffee Machine je set ključnih vizualnih plakata kreiranih za asortiman aparata za kafu. Plakati se udaljavaju od slika ležernog životnog stila uobičajenih u promocijama aparata za kafu i fokusiraju se na dugogodišnje naslijeđe i njemački inženjering. Snop svjetlosti povezuje prošlost sa sadašnjošću u svakoj sceni. Četiri serije proizvoda dobile su četiri teme: industrijske komponente, tehnološke inovacije, svjetske znamenitosti i inženjerska čuda. Zupčanici, čipovi elektronskih kola, minijaturna arhitektura i kosmičke planete služe kao vizualne metafore. Scene su izgrađene i renderovane u 3D softveru.

Priznanje

O nagradi Željezna nagrada A' Design Award

Coffee Machine Ključni vizualni plakati je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Coffee Machine Ključni vizualni plakati bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Coffee Machine Ključni vizualni plakati se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Dimenzije i pakovanje: The original posters were designed at 3634px x 2045px, 72 dpi.
Oznake: Graphic Design, Key Visual, Advertisement Design, Poster
Tehnologija proizvodnje: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Dizajnerski izazov: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Istraživanje: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspiracija: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Trajanje projekta: The project started in December 2024 and ended in April 2025.
Tok rada: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Članovi tima: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian