Yuplet Branding Korporativni identitet od Jake Wilkins

Dizajn Yuplet Branding Korporativni identitet od dizajnera Jake Wilkins je visoko cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2026

Yuplet Branding Korporativni identitet

autor Jake Wilkins

Klijent: Yuplet

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Yuplet Branding Korporativni identitet

Yuplet Branding je korporativni identitet kreiran za tržište ručno izrađenih i održivih proizvoda. Sistem je centriran oko motiva polumjeseca, koji se dosljedno primjenjuje na prilagođeni logotip, ikonografiju, ilustracije i grafička rješenja. Živopisna zelena označava iskustvo kupca, dok bogata ljubičasta vodi prodavače, dajući svakoj grupi korisnika jasan vizuelni signal. Zaobljene forme, izražen kontrast i mobile-first elementi, proizašli iz istraživanja s mlađim potrošačima, proširuju identitet kroz digitalne i štampane dodirne tačke. Digitalni materijali pripremljeni su u vektorskom formatu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Yuplet Branding Korporativni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yuplet Branding Korporativni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yuplet Branding Korporativni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimenzije i pakovanje: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Oznake: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Tehnologija proizvodnje: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Dizajnerski izazov: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Istraživanje: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiracija: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Trajanje projekta: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Tok rada: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Članovi tima: Jake Wilkins