Easy For Us Primarna funkcija: Reklamna kampanja od Cheil Egypt

Dizajn Easy For Us Primarna funkcija: Reklamna kampanja od dizajnera Cheil Egypt je visoko cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

SrebroOglašavanje· 2026

Easy For Us Primarna funkcija: Reklamna kampanja

autor Cheil Egypt

Klijent: Samsung Elcectronics Egypt

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Oglašavanje

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Boje

Dizajn

O dizajnu Easy For Us Primarna funkcija: Reklamna kampanja

Tekst knjige: Kada uređaj zakaže, to izaziva zabrinutost. Kampanja kreativnog tima Cheil Egypt pretvara svaku napuklinu, kvar i usporavanje u put ka Samsung podršci. Svaka neispravnost postaje jasan signal da je profesionalna pomoć dostupna, usmjeravajući korisnike ka pouzdanim rješenjima i pokazujući da, iako su uređaji krhki, podrška u potpunosti štiti spokoj.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Easy For Us Primarna funkcija: Reklamna kampanja je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Easy For Us Primarna funkcija: Reklamna kampanja bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Easy For Us Primarna funkcija: Reklamna kampanja je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Hard for you Easy for us A human-centered message showing empathy toward the customer’s frustration when their device breaks, something that feels like a disaster to them, while reassuring that Samsung’s service network can handle it effortlessly.
The cracked phone screen is cleverly visualized as a map, symbolizing how Samsung’s widespread service centers are always close, turning a problem, the crack, into a pathway to help.
Dimenzije i pakovanje: Final artwork dimensions 3600 in 3600 px at 300 dpi optimized for both high resolution digital displays and offset print. Color profile cmyk iso Coated v2 for print and srgb for screen use. Assets were created using vector-based elements to ensure scalability without quality loss. Fonts used are web-safe and print-compatible. File formats delivered ai, psd and png for multichannel deployment.
Oznake: Cracked screen visual, Urban map integration, Customer service design, Location-based service, Emotional storytelling, Visual communication, Service accessibility, Graphic design campaign, User-centered design, Mixed media artwork
Tehnologija proizvodnje: The key visual was developed using non-destructive editing workflows in Adobe Photoshop and Illustrator. The shattered screen effect was composited using high-resolution texture overlays and blending modes, while the map data was extracted via GIS-based vector rendering for precise urban detailing. Typography follows a grid-based layout system to ensure visual harmony. The final output is optimized for both print and digital at 300 DPI
Dizajnerski izazov: The main challenge was balancing emotional impact with clear service messaging. Visually merging a cracked phone with a city map required careful composition to avoid confusion. Limited access to accurate geolocation data and ensuring cultural relevance in a diverse market were key obstacles. Internally, aligning with brand tone while addressing urgent user pain points made the design process both complex and creatively demanding.
Istraživanje: This was applied design research aimed at improving customer service communication. Using mixed methods, we combined user interviews, competitor analysis, and service heatmaps. Tools included surveys, GIS mapping, and A/B visual testing with 50 participants. Results showed users respond better to location-aware visuals. Insights shaped a design that boosted service trust and accessibility, directly impacting brand perception and user engagement in real life scenarios.
Inspiracija: When your phone breaks, it’s more than just a cracked screen it’s a moment of panic.
Your memories, your work, your connection to the world all suddenly feel fragile.
In that moment, you’re not just looking for repair you’re looking for reassurance. For someone who understands how much your device means to you.
Trajanje projekta: The project commenced in January 2025 in Cairo, Egypt, and was completed in April 2025. All stages of concept development, design, and production were carried out locally. The final visual was launched as part of a nationwide customer service campaign and exhibited at the Cairo Design Week in May 2025.
Tok rada: This visual communicates a simple message: when your phone breaks, help is just minutes away. The cracked screen with a city map inside symbolizes both the problem and the solution and location-based support. Viewers instantly understand the ease of accessing customer service nearby. The message is emotional yet practical, creating trust by showing how quickly and reliably help can arrive when it's most needed.
Patenti: Copyrights belong to Cheil Egypt 2025.
Cheil Egypt 2025 Samsung Elcectronics Egypt.
Članovi tima: Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.
Autorstvo slika: Client: Samsung Electronics Egypt.
Advertising Agency: Cheil Egypt.
Creative Director: Moataz Mohamed.
Copywriter: Tarek Ehab.
Executive client service: Dina Abdullah.