Nanpi Hardware Identitet brenda by Sxdesign is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.
SrebroOglašavanje· 2026
Nanpi Hardware Identitet brenda
by Sxdesign
Client: Nanpi Hardware
Srebrna nagrada A' Design Award Winner in Oglašavanje Category
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The Design
About Nanpi Hardware Identitet brenda
Nanpi Hardware je identitet brenda kreiran za klaster metaloprerađivačke industrije u okrugu Nanpi, Hebei, Kina. Znak kombinuje kvadrat i krug nacrtane tangentnom geometrijom. Rezultirajuća forma se čita kao kapija, ali i kao nišanski križić, izražavajući fokusiranu preciznost. Pozitivan prostor sugeriše slovo N, a kalibrisani prorez otkriva slovo P u negativnom prostoru. Studija sa dva parametra generisala je 147 varijanti, od kojih je svaka testirana na jasnoću pri 10 mm. Geometrija također podržava trodimenzionalni totem čiji ključni pogledi odgovaraju ravnom logotipu.
The Recognition
About the Srebrna nagrada A' Design Award
Nanpi Hardware Identitet brenda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Nanpi Hardware Identitet brenda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Nanpi Hardware Identitet brenda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A minimal square and circle construct forms a symbolic gate while suggesting the letter N in the positive space. A calibrated slit reveals the letter P in the negative space, forming the Nanpi initials. The mark also reads as a target reticle, expressing focused precision. Derived from the Turner cube, it supports a 3d totem whose key views align with the 2d logo.
- Dimensions & Packaging
- Scalable vector, 1 to 1 square geometry, monochrome primary with optional single spot color. Minimum reproduction size 10 mm. Clear space at least the inner circle radius on all sides. 3d version based on a cube form, suitable for metal fabrication and desktop awards. Deliverables include vector, print ready, and manufacturing files.
- Tags
- Industrial identity, Precision machining, Turner cube, Geometric logo, Negative space lettering, Parametric design, Metal fabrication, City landmark, Collective trademark, Minimalism
- Production Technology
- The symbol was built from tangent geometry and tested through a two parameter matrix that generated 147 variants. Each variant was evaluated at 10 mm minimum size for legibility and balance. Vector masters and a strict grid ensure repeatability across media. A 3d model enables machining, casting, or anodized metal fabrication for awards, gifts, and landmarks.
- Design Challenge
- The hardest challenge was to honor Turner cube heritage while achieving a simple mark that stays clear at 10 mm. Another obstacle was embedding the letters N and P through positive and negative space without harming balance. The solution used strict tangency and calibrated gaps so 2d and 3d readings remain consistent.
- Research
- Type of Research field study, benchmarking. Research Objectives define a symbol for Nanpi metalworking. Methodology brand prism mapping, geometric coding. Data Collection and Research Tools Used visits, interviews, sample set, parametric matrix. Participants or Experiments manufacturers, officials. Results abstract direction confirmed, 2d 3d mark validated. Insights and Impacts memory anchor improves recognition and export communication. Effect supports unified cluster branding.
- Inspiration
- Nanpi County in Hebei is a dense metalworking cluster whose parts often stay hidden inside larger systems. The identity needed to show craft height at a glance and speak in a global industrial language. A Turner cube, a machining benchmark, inspired a door like mark that frames Nanpi as a gateway to the world.
- Project Duration
- The project started in September 2025 in Nanpi County, Hebei, China and finished in January 2026 in Beijing, China.
- Operation Flow
- In 2d, the mark serves as the collective trademark and anchors a modular identity system across print, signage, and digital media. In 3d, the form can be rotated so the top view reads as a Turner cube while the front view reads as the logo. This multi view consistency strengthens recognition from product markings to city landmarks and gifts.
- Patents
- sxdesign
- Team Members
- Ma Rujun
Ye Hanbo
Liu Hongxiu
Zhao Guojun
Huang Hao
Chen Xu
Dr. Zhang Rong - Image Credits
- sxdesign
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