Dancheong Primarna funkcija: Svilena marama by Kyeong Hee Jeong

Dancheong Primarna funkcija: Svilena marama by Kyeong Hee Jeong is a highly esteemed winner of the very prestigious 2026 Brončana nagrada A' Design Award in Dizajn Tekstila, Tkanina, Tekstura, Uzoraka i Platna Competition Category.

BronzaTekstil· 2026

Dancheong Primarna funkcija: Svilena marama

by Kyeong Hee Jeong

Client: Kyeong Hee Jeong

Brončana nagrada A' Design Award Winner in Tekstil Category

14,070

Verified Award Winner

Verify Award Status for #180911

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dancheong Primarna funkcija: Svilena marama

Tekst knjige: Ova svilena marama reinterpretira Dancheong uzorke palače Gyeongbokgung primjenom tehnika bojenja vitraža. Projekt se fokusira na estetski prijelaz tradicionalnih boja u sezonske palete. Uzorci se temelje na motivu lotosa i razvijeni su u četiri verzije, od kojih svaka odražava specifičnu svjetlost i boju godišnjih doba nad palačom. Izrađen na svili, rad koristi digitalni tisak za hvatanje detaljnih motiva, postižući vizualni sklad za moderno stiliziranje.

The Recognition

About the Brončana nagrada A' Design Award

Dancheong Primarna funkcija: Svilena marama je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Dancheong Primarna funkcija: Svilena marama bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Dancheong Primarna funkcija: Svilena marama sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dancheong is a premium silk scarf that reinterprets the royal colors of Korea into a feast of light. Unlike traditional replicas, the seasonal motifs of Gyeongbokgung Palace are carved into a radiant form that resembles light passing through stained glass, reflecting Cattleya's identity. By transforming the classic palette into an aurora gradient, it creates a visually rich visual experience where the past meets the present.
Dimensions & Packaging: quare Silk Scarf: 600 mm x 600 mm.
Premium Hard Case Package: 130 mm x 130 mm x 45 mm.
Weight: Approximately 35g of 100% Premium Silk Twill.
The high-quality hard box, featuring a gold spot color logo, is elegantly tied with a golden-brown ribbon inscribed with the phrase 'You are beautiful'. The set also includes protective tissue paper and a certificate of authenticity. Each piece is crafted using high-resolution 300 DPI digital textile printing and finished with hand-rolled hems by skilled artisans.
Tags: Dancheong, Silk Scarf, K-Culture, Aurora Gradient, Gyeongbokgung, Traditional Reinterpretation, Luxury Fashion, Lotus Pattern, Artistic Scarf, Giftware
Production Technology: This product is made from 100% premium silk, resulting in an elegant luster and a soft, luxurious touch. Advanced high-resolution digital textile printing (DTP) has been introduced to perfectly embody the intricate geometric patterns of Gyeongbokgung's monocheong and the mystical aurora gradient inspired by Obansec. Beyond mass production, expert artisans roll and finish the edges by hand, maintaining a supple silhouette while maximizing meticulous artisanal details and value as a high-end gift item.
Design Challenge: challenge lies in capturing the 500-year legacy of Gyeongbokgung Palace as a beautiful bridge between the past, present, and future. Just as the seasons change the colors of the same architectural space, this project encompasses four distinct patterns: vibrant flowers, radiant light, silent elegance, and elegant elegance. By reinterpreting the monochung with the logic of stained glass, it preserves tradition while projecting Cattleya's identity into a dream of modern beauty. Furthermore, it combines high-resolution digital printing with the natural luster of premium silk to overcome production limitations.
Research: This research reinterprets Dancheong motifs into premium fashion. Analysis of Gyeongbokgung Palace elements revealed that consumers prefer subtle gradations over intense primary colors. The motifs were reconstructed into four seasonal patterns with aurora-like gradations, optimized for silk printing. This study proves that tradition gains resonance through re-creation rather than mere replication. By harmoniously combining K-culture with modern elegance, it demonstrates that traditional content remains sustainable in everyday life.
Inspiration: This project reinterprets the Gyeongbok Dancheong pattern and Confucian values as the light of the four seasons, bridging the past with the future. Inspired by the lotus flower, a symbol of noble character, it reconstructs the palace's seasonal light into four distinct patterns. From the floral scent of spring to the majesty of winter, each essence transforms into an optically rich pattern that reflects Cattleya's identity as a desire for classic beauty. These scarves share the harmony of Korean heritage as a beacon of eternal prosperity for women around the world.
Project Duration: The project began in March 2025 in Seoul, South Korea with conception and design. Detailed pattern development and color sampling took place in Seoul in May 2025, AND final production was completed in August 2025.
Operation Flow: This scarf flexibly changes shape and pattern according to the user's styling. Whether tied in any knot, whether it's around the neck, head, or bag, the 600mm square silk overlaps or unfolds the mono-blue pattern of the aurora gradient to create a variety of silhouettes. The soft silk fabric flows naturally with the movement of the body, revealing different color depths depending on the light and angle. From the moment the wrapping ribbon is untied to the moment it is actually worn, users intuitively experience the process of traditional colors harmonizing with modern everyday styles.
Patents: Copyrights belong to Kyeonghee Jeong, 2025
Image Credits: Image #1: Photographer & Illustrator Kyeonghee Jeong, Dancheong Main Visual, 2025.
Image #2: Photographer & Illustrator Kyeonghee Jeong, Dancheong Pattern Detail, 2025.
Image #3: Photographer & Illustrator Kyeonghee Jeong, Scarf Styling View, 2025.
Image #4: Photographer & Illustrator Kyeonghee Jeong, Premium Package View, 2025.
Image #5: Photographer & Illustrator Kyeonghee Jeong, Lifestyle Scene, 2025.