Mobility Future Within Reach Brend komunikacija by Hayato Itakura

Mobility Future Within Reach Brend komunikacija by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.

SrebroOglašavanje· 2026

Mobility Future Within Reach Brend komunikacija

by Hayato Itakura

Client: tacto Inc.

Srebrna nagrada A' Design Award Winner in Oglašavanje Category

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The Design

About Mobility Future Within Reach Brend komunikacija

Mobilnost budućnosti nadohvat ruke je program brend komunikacije kreiran za edukativni putujući događaj o mobilnosti budućnosti. Centralni dio je velika diorama izrađena od Fine Flute kartona, dimenzija 1030 mm visine, 1456 mm širine i 500 mm dubine. Svaki dio je laserski izrezan, a zatim ručno sastavljen. Interaktivni mehanizmi omogućavaju kretanje vozila, osvjetljavanje zgrada i reagovanje grada kroz svjetlo, zvuk i pokret. Materijal koji se može reciklirati podržava temu održivosti i pomaže djeci da kroz igru zamisle mobilnost budućnosti.

The Recognition

About the Srebrna nagrada A' Design Award

Mobility Future Within Reach Brend komunikacija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mobility Future Within Reach Brend komunikacija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Mobility Future Within Reach Brend komunikacija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration