Zona Primarna funkcija: Brendiranje i ambalaža od Cansu Dagbagli Ferreira

Dizajn Zona Primarna funkcija: Brendiranje i ambalaža od dizajnera Cansu Dagbagli Ferreira je visoko cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

SrebroOglašavanje· 2026

Zona Primarna funkcija: Brendiranje i ambalaža

autor Cansu Dagbagli Ferreira

Klijent: Cansu Ferreira

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Zona Primarna funkcija: Brendiranje i ambalaža

Tekst knjige: Zona je prvi tvrdi seltzer u Angoli, koji povezuje lokalno naslijeđe sa savremenom estetikom, ističući se identitetom brenda inspirisanim izvorima Huamba i rijekom Okavango. Dizajn je usredsređen na savremenu, hrabru estetiku koja koristi monohromatske palete zasnovane na voću i geometrijske ikone kako bi privukla pažnju. Prilagođeni logotip sadrži skriveni prsak vode, simbolizirajući suštinu života i tok rijeka. Kombinovanjem živih boja sa čistim, bijelim layoutom, Zona nudi svjež, podizajući vizuelni doživljaj koji slavi svoje porijeklo kroz mladalačku, dizajnerski naprednu perspektivu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Zona Primarna funkcija: Brendiranje i ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zona Primarna funkcija: Brendiranje i ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Zona Primarna funkcija: Brendiranje i ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimenzije i pakovanje: Aluminium 330 ml drink cans
Oznake: drink, alcohol, colorful, cocktail, angola, fruits
Tehnologija proizvodnje: Design printed directly on the cans with Pantone system inks.
Dizajnerski izazov: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Istraživanje: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiracija: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Trajanje projekta: 6 months, Angola, USA and France
Tok rada: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.