Dizajn Zna Z9 Automobilski interfejs čovjek-mašina od dizajnera Beijing Pursuer Network Technology Co., Ltd. je visoko cijenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award u kategoriji Dizajn Interfejsa, Interakcije i Korisničkog Iskustva.
SrebroInterfejs· 2026
Zna Z9 Automobilski interfejs čovjek-mašina
autor Beijing Pursuer Network Technology Co., Ltd.
Klijent: Zhengzhou Nissan Automobile.Co.,Ltd.
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Interfejs
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O dizajnu Zna Z9 Automobilski interfejs čovjek-mašina
Zna Z9 je sistem interfejsa čovjek-mašina za digitalni kokpit terenskog pickup kamioneta. Interfejs koristi besprijekorne 3D prelaze scena umjesto složenih hijerarhijskih menija. Ekran visoke rezolucije od 12,8 inča prilagođava se promjenama vremena, vremenskih uslova i okolnog okruženja. Podržana je multimodalna interakcija, uključujući dodir, upravljanje gestama, glasovnog asistenta i biometrijsko prepoznavanje, što smanjuje kognitivno opterećenje. Polutransparentna tekstura matiranog stakla i ukošeni geometrijski oblici daju interfejsu robustan identitet.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Zna Z9 Automobilski interfejs čovjek-mašina je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zna Z9 Automobilski interfejs čovjek-mašina bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Zna Z9 Automobilski interfejs čovjek-mašina je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- This system redefines the digital cockpit experience for offroad pickup trucks. It introduces seamless 3D scene transition mode to replace complex tree menus, uses all weather digital twin technology, and supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition, reducing cognitive load. Unlike conventional impersonal HMI systems, it transforms the cockpit into a warm, smart space, reshaping the interaction between the driver and the vehicle.
- Dimenzije i pakovanje
- With a 12.8 inch high definition display and wireless connectivity with Bluetooth and WiFi, the system creates a high performance digital cockpit.
- Oznake
- Multimodal Interaction, Digital Twin, Scene Adaptive Interface, All Weather Environmental Sensing, Semitransparent Frosted Glass Texture, Rugged Geometric Aesthetics, Deornamentation, Seamless Scene Transition
- Tehnologija proizvodnje
- Visually, the interface features a semitransparent frosted glass texture to add modernity and transparency and uses geometric shapes with angled cuts in 3D UI scenes and icons, establishing a distinctive product identity.
The modular HMI system covering color, typography, icons, and controls, combined with component based design strategy, ensures high consistency across multiple screens and devices. - Dizajnerski izazov
- The main challenge was ensuring the ease of use of the innovative HMI system. To address this, the team implemented rigorous user testing throughout the full product lifecycle from design and software development to sample car. Insights gathered from multiple rounds of real world user testing and data informed continuous refinements, ensuring a smooth and enjoyable experience once the system launched.
- Istraživanje
- As automotive electrification and intelligentization advance, human and machine interaction is shifting from rigid hardware bound to software bound intelligent experiences. Many HMI systems feature cluttered information, limited interaction modes, and homogenized visual styles. This system introduces a seamless 3D scene transition mode to replace tree menus, uses all weather digital twin technology, and supports multimodal natural interaction, redefining the driver and vehicle interaction.
- Inspiracija
- Inspired by urban minimalism and spatial constructivism, the design creates clean, intuitive 3D virtual scenes. Angled geometric lines are used to show the rugged offroad identity of the pickup truck. The interface themes and 3D scenes dynamically adjust to realtime changes in environment, time, and weather, delivering an immersive experience where the vehicle feels connected to the outside world, while making the technology feel responsive, alive, and emotionally engaging.
- Trajanje projekta
- Designed and developed in Zhengzhou in June 2023, the project was officially launched in China in April 2025.
- Tok rada
- The minimalist large display with physical buttons supports multimodal interaction including touch and gesture control, voice assistant, and biometric recognition. The system introduces seamless 3D scene transition, displaying key information like navigation and real-time traffic intuitively. It automatically highlights the most relevant information for different scenarios and provides matching audio cues, offering clear audiovisual feedback for more efficient interaction and enjoyable driving.
- Članovi tima
- Beijing Pursuer Network Technology Co., Ltd.
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