Suzhou Bay Grand Theatre Vizuelni identitet by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
BronzaGrafika· 2026
Suzhou Bay Grand Theatre Vizuelni identitet
by Jiayi Lu
Client: Suzhou Bay Grand Theatre
Brončana nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #182136The Design
About Suzhou Bay Grand Theatre Vizuelni identitet
Suzhou Bay Grand Theatre je vizuelni identitet kreiran za godišnju objavu pozorišta u Suzhouu, u Kini. Dizajn kombinuje ključaonicu i Möbiusovu traku. Ključaonica povezuje dva prostora i postaje kanal i put. Möbiusova traka prolazi kroz ključaonicu poput ključa, obilježavajući petu godišnjicu pozorišta kao nosioca umjetnosti. Möbiusova traka također sugeriše beskonačnost i upućuje na formu pozorišta. Elementi iz važnih repertoara postavljeni su oko glavne slike, vraćajući kompoziciju na temu.
The Recognition
About the Brončana nagrada A' Design Award
Suzhou Bay Grand Theatre Vizuelni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Suzhou Bay Grand Theatre Vizuelni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Suzhou Bay Grand Theatre Vizuelni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Visual design for The Annual Announcement of Suzhou Bay Grand Theatre: keyhole and Mobius strip. The keyhole connects two spaces in objective form and becomes a channel and path.
- Tags
- Branding, Corporate Identity, Visual Design
- Production Technology
- The Mobius strip, like a key to unlock the future, passes through a keyhole, symbolizing that Suzhou Bay Grand Theatre, as a carrier of art, will usher in an even more brilliant future on its fifth anniversary.
- Design Challenge
- The keyhole connects two spaces in objective form and becomes a channel and path. The Mobius strip intuitively indicates the meaning of infinity, and also abstractly refers to the appearance of the theater.
- Inspiration
- As a key to open the future, the Mobius strip passes through the keyhole, indicating that Suzhou Bay Grand Theater, as the carrier of artistic works, will open a more exciting future on the occasion of its fifth anniversary.The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.
- Project Duration
- The project started in March 2025 in Suzhou, China and finished in April 2024 in Suzhou, China.
- Operation Flow
- The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.Art is flowing, time and space are changing, the universe is moving, there are boundaries and no limits, and any art form has the commonality of "infinite creation".
- Patents
- Copyrights belong to Suzhou Bay Grand Theatre, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Lu Xiao, Photographer:Jiayi Lu
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