P300 Inteligentni dostavni robot by Fan Wu is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Dizajn Robotike, Automatona i Automatizacije Competition Category.
SrebroRobotika· 2026
P300 Inteligentni dostavni robot
by Fan Wu
Client: Shanghai Seer Intelligent Technology Co., Ltd.
Srebrna nagrada A' Design Award Winner in Robotika Category
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- Verified Award Winner
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The Design
About P300 Inteligentni dostavni robot
P300 inteligentni dostavni robot dizajniran je za minimalno vrijeme implementacije i visoku efikasnost. Njegov dizajn odstupa od dugih ciklusa implementacije tipičnih za tradicionalne industrijske robote. Zahvaljujući visoko otvorenoj prilagodljivoj gornjoj platformi i jednostavnom interfejsu, može se brzo implementirati u roku od deset minuta. Modularna gornja platforma i kompaktno tijelo balansiraju fleksibilnu prilagodljivost sa sposobnošću kretanja kroz skučene prostore. Skriveno interaktivno osvjetljenje, ostvareno inovativnom izradom, pruža jasne povratne informacije o statusu i održava čist i jednostavan vanjski izgled.
The Recognition
About the Srebrna nagrada A' Design Award
P300 Inteligentni dostavni robot je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da P300 Inteligentni dostavni robot bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. P300 Inteligentni dostavni robot je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The P300 is an industrial grade intelligent delivery robot, whose core strength lies in its out of the box extreme usability. Without requiring any modifications to existing facilities, users can independently complete the entire workflow, from startup and mapping to task dispatch, within ten minutes, fundamentally revolutionizing the traditional deployment model for industrial robots, which often takes weeks.
- Dimensions & Packaging
- 860 mm x 490 mm x 1465 mm
- Tags
- Industrial Grade Mobile Robot, Flexible Deployment, High Usability, User Friendly, Modular Design, Concealed Interactive Lighting, Intelligent Delivery
- Production Technology
- The most distinctive feature, the concealed interactive lighting, is realized through a dual layer process, the lighting panel uses matte engineering plastic consistent with the exterior shell, while the inner side employs laser micro perforated light guiding structures. This allows the panel to visually blend with the body when inactive, and emit uniform, clear status light when illuminated. The design balances an integrated body with a cohesive expression of technological sophistication.
- Design Challenge
- The key to achieving extreme usability lies in its highly open and customizable top platform, which supports non standard module integration and process customization, allowing the robot to be flexibly deployed according to business needs. The compact and streamlined body design enables smooth passage through narrow corridors as tight as 58cm, effortlessly crossing floor gaps or minor level differences, and directly adapting to existing layouts without requiring workflow adjustments.
- Research
- Utilizing high precision positioning algorithms and multi sensor fusion technology, the P300 attains repeatable positioning accuracy of ±1mm, reducing calibration needs and manual intervention and improving efficiency. Dual obstacle avoidance LiDAR and an RGBD depth camera work in synergy to build a 3D perception matrix, accurately detecting low lying obstacles and overhead blind spots. It features dynamic real time path adjustment, supporting efficient, safe, and unattended delivery operations.
- Inspiration
- The design goal was to create an industrial grade delivery tool as simple and easy to use as consumer electronics, encapsulating professional capabilities within a streamlined experience. Leveraging the extensively scenario validated standardized robot controller and software system developed by the company, it achieves high adaptability and reliability in both hardware and software design.
- Project Duration
- The project commenced in Shanghai in March 2024, was completed in Shanghai in May 2025, and was exhibited at CeMAT Shanghai 2025.
- Operation Flow
- After the robot circumnavigates the work area, the system automatically constructs an environmental map. Users then select pickup and delivery points on the map and assign tasks. Upon receiving instructions, the robot autonomously plans paths, avoids obstacles, and completes deliveries. All operations are performed via a touchscreen, where personified dynamic expressions, combined with voice prompts and external lighting, create an intuitive, concrete, and perceptive HMI experience.
- Team Members
- Fan Wu
- Image Credits
- Fan Wu
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