Fattoria il Gambero - Winery Vizuelni Identitet by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
ŽeljezoGrafika· 2017
Fattoria il Gambero - Winery Vizuelni Identitet
Client: Ferrariodesign
Željezna nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Vizuelni Identitet
Fattoria il Gambero se plasirala na tržište sa dinamičnim i savremenim pristupom, kako bi unapredila sopstvenu istoriju, koja datira još od 1880. godine. To je razlog za zaštitni znak stilizovanog „G“; prenosi osjećaj vadičepa koji otčepa flašu i podsjeća na put koji vodi do kompanije. Font bez serifa dodaje suštinu ovom pomalo apstraktnom simbolu i neumoljivo povezuje njegovu drevnu prošlost sa sadašnjošću. Boje cijeloj slici daju inovativan štih, dok su određene karakteristike prošlosti sačuvane, na primjer, u reljefnom papiru Brošure.
The Recognition
About the Željezna nagrada A' Design Award
Fattoria il Gambero - Winery Vizuelni Identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Fattoria il Gambero - Winery Vizuelni Identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Fattoria il Gambero - Winery Vizuelni Identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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