Srebro Grafika · 2020
InterBrasil Logotype Redesign Redizajn Identiteta Marke
- Srebrna nagrada A' Design Award 2020 in Grafika
- CLIENT: InterBrasil
- Estimated Number of Design Views: 58,311
- Verification code 8C15EA979F · Verify this award
Colors
About InterBrasil Logotype Redesign Redizajn Identiteta Marke
Inspiracija za preispitivanje i redizajn branda bile su promjene u modernizaciji i integraciji u kompanijskoj kulturi. Dizajn srca više nije mogao biti vanjski u odnosu na brend, nadahnjujući partnerstvo kako iznutra, tako i sa zaposlenicima. Integrirana unija između koristi, posvećenosti i kvalitete usluge. Novi oblik je od oblika do boja integrirao srce u B i zdravlje krst u T. Dvije riječi spojene u sredini čineći logotip izgleda kao jedna riječ, jedan simbol, objedinjujući R i B u srce.
About the Srebrna nagrada A' Design Award
InterBrasil Logotype Redesign Redizajn Identiteta Marke je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da InterBrasil Logotype Redesign Redizajn Identiteta Marke bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. InterBrasil Logotype Redesign Redizajn Identiteta Marke je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle. - Dimensions & Packaging
- Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
- Tags
- Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
- Production Technology
- The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
- Design Challenge
- The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow. - Inspiration
- Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
- Project Duration
- Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
- Operation Flow
- The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
