Pagoda Korporativni identitet od 1983Asia

Dizajn Pagoda Korporativni identitet od dizajnera 1983Asia je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2020

Pagoda Korporativni identitet

autor 1983Asia

Klijent: 1983Asia

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Pagoda Korporativni identitet

Pagoda je korporativni identitet kreiran za kinesku kompaniju za voće. Identitet je izgrađen oko dva maskote majmuna, koji su prvo nacrtani olovkom, a zatim razvijeni pomoću softvera za digitalni dizajn. Majmuni su odabrani jer su u kineskoj kulturi povezani sa voćem, gdje također simboliziraju mudrost i hrabrost. Maskote plešu kroz četiri godišnja doba, a cvijeće oko njih mijenja se sa svakim raspoloženjem. Boje se odnose na cvijeće, godišnja doba i prirodu. Štampa koristi ultraljubičasti premaz i vruće žigosanje. Cilj je predstaviti azijsku kulturu s poštovanjem prema prirodnom životu.

Priznanje

O nagradi Željezna nagrada A' Design Award

Pagoda Korporativni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Pagoda Korporativni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Pagoda Korporativni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Dimenzije i pakovanje: UV, hot stamping
Oznake: Package design, totem, traditional culture, Asian design, fruits
Tehnologija proizvodnje: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Dizajnerski izazov: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Istraživanje: Chinese symbol and totem research
Inspiracija: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Trajanje projekta: this project finished in end of 2017 in Shenzhen China
Tok rada: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patenti: 1983ASIA
Članovi tima: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Autorstvo slika: 1983ASIA