Bronza Grafika · 2020
Meat n Beer Dizajn Brenda
- Brončana nagrada A' Design Award 2020 in Grafika
- CLIENT: Meat n Beer
- Estimated Number of Design Views: 13,375
- Verification code B07D3F16A5 · Verify this award
Colors
About Meat n Beer Dizajn Brenda
Meso n pivo smatra se vodećom prodavaonicom specijalnog mesa i piva. Inspiracija za logo nastala je spajanjem njihova dva vodeća proizvoda. Od tradicionalnih glava goveda sa zašiljenim rogovima, transformiranih ikonskim dizajnom u moderni rustikalni žičani okvir vektora, u interakciji s drugim tradicionalnim elementom, bocom piva. Spoj je u pozitivnom i negativnom prostoru, sažeto i elegantno u jedinstveni simbol gdje tekst i slika tvore jednu sliku. Tipografija igra i miješa industrijski font starog stila sa modernijim Scriptom.
About the Brončana nagrada A' Design Award
Meat n Beer Dizajn Brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Meat n Beer Dizajn Brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Meat n Beer Dizajn Brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Press Kit
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
