Subsidy Programme Series for Macao Vizuelni identitet by Chou In Leong

Subsidy Programme Series for Macao Vizuelni identitet by Chou In Leong is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

SrebroGrafika· 2020

Subsidy Programme Series for Macao Vizuelni identitet

by Chou In Leong

Client: The Cultural Affairs Bureau

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Subsidy Programme Series for Macao Vizuelni identitet

Serija programa subvencija za Makao je vizuelni identitet kreiran za javni program subvencija koji podržava muzičko i modno stvaralaštvo. Identitet se temelji na ideji koju dijele obje oblasti, a to je kreativna inovacija. Jednostavne olovke kombinuju se sa žicama za muziku i lenjirima kako bi se izgradile jasne slike koje se lako čitaju. Objekti su raspoređeni na papiru za crtanje, a zatim fotografisani, tako da se izvorni materijali pojavljuju direktno u konačnim vizualima. Serija poziva javnost da uzme učešće u godišnjem programu.

The Recognition

About the Srebrna nagrada A' Design Award

Subsidy Programme Series for Macao Vizuelni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Subsidy Programme Series for Macao Vizuelni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Subsidy Programme Series for Macao Vizuelni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation.
Production Technology: pencils, music wires, rulers
Research: Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.
Inspiration: The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
Project Duration: This is a subsidy program held every year. This is the relevant poster for 2015-2016.
Operation Flow: i try to do some easy reading visuals.

Read the Press Release