Lafonce Maxone Kulturni i komercijalni kompleks by Hansheng Cheng

Lafonce Maxone Kulturni i komercijalni kompleks by Hansheng Cheng is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

ZlatoEnterijer· 2020

Lafonce Maxone Kulturni i komercijalni kompleks

by Hansheng Cheng

Client: Gonverge Interior Design

Zlatna nagrada A' Design Award Winner in Enterijer Category

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The Design

About Lafonce Maxone Kulturni i komercijalni kompleks

Lafonce Maxone je kulturni i komercijalni kompleks smješten u Xi'anu, u Kini. Enterijer objedinjuje trgovački centar, knjižaru i druge vrste poslovnih sadržaja pod jedinstvenom temom knjige. Dva umjetnička zida od knjiga, visoka 18 metara i ukupne dužine 240 metara, sadrže stotine hiljada knjiga i izgrađena su od čeličnih konstrukcija i prozirnog stakla. Staklo omogućava svjetlosti da se širi u prazan prostor zgrade. Prvobitna konstrukcija bila je neiskorištena tri godine, a njen otvoreni volumen je zadržan kako bi se stvorio snažan osjećaj prostora.

The Recognition

About the Zlatna nagrada A' Design Award

Lafonce Maxone Kulturni i komercijalni kompleks je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Lafonce Maxone Kulturni i komercijalni kompleks bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Lafonce Maxone Kulturni i komercijalni kompleks stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is a bookstore-themed commercial complex, which offers lifestyle aesthetic experience with multiple business forms via a "culture and commerce" design strategy. The 18m-high and 240m-long artistic book walls in it are striking and pioneering, bringing a brand-new image of urban commercial space to Xi'an and even China.
Dimensions & Packaging: Area: 36,000 sqm
Category: Cultural and Commercial Complex
Tags: cultural and commercial complex, shopping mall, bookstore, Gonverge Interior Design, xi'an
Production Technology: 1. The original building was a roughcast architecture had been idle for 3 years. The designers kept the advantage of the original void area, with a view to producing a strong experiential sense of space.
2. With hundreds of thousands of books placed in, the two large walls are constructed with steel structures and transparent glass, which enables people to see through and also allows the light randomly diffuse to the void area to interact with the spatial entities in various forms.
Design Challenge: The project's location doesn't enjoy large human flow volume and prosperous commerce. How to make LAFONCE MAXONE outshine other big shopping malls in Xi'an is a tough problem that needs to be solved.
Research: LAFONCE MAXONE is a trendy cultural and commercial complex, integrating shopping mall, bookstore and other functions. It can not only attract the human flow, but also promote local economic development and improve business operations of shopping centers.
Inspiration: The project is situated at an industrial area in the northern suburbs of Xi'an, which doesn't enjoy large human flow volume and prosperous commerce. According to the chief designer, it's imperative to depend on culture to go beyond geographical restrictions and gather people, because culture itself does not have geographical distance and can attract the participation of all people, thus maximizing the flow of customers. Based on such idea, the theme of "book" runs through the entire space.
Project Duration: Started from: December 2016
Completion time: December 2018
Operation Flow: Through a "culture and commerce" design strategy and by taking cues from the cultural context of Xi'an, Designer created a bookstore-themed commercial and cultural complex, which leads lifestyle aesthetic experiences with multiple business forms and has successfully attracted customers in spite of the remote site. Striking and pioneering artistic book walls, which are 18m high and 240m long in total, bring a brand-new image of urban commercial space to Xi'an and even China.
Team Members: Spatial Design and Commercial Planning Director: Han-Sheng Cheng
Designers: Hsin-Hsuan Lu
Image Credits: Photographer: Weiqi Jin