GravitATE Pribor Za Jelo by Yueyue Zhang

GravitATE Pribor Za Jelo by Yueyue Zhang is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Posuda za Pečenje, Stolnog Posuđa, Posuđa za Piće i Posuđa za Kuhanje Competition Category.

BronzaKuhinjski Pribor· 2020

GravitATE Pribor Za Jelo

by Yueyue Zhang

Client: Yueyue Zhang

Brončana nagrada A' Design Award Winner in Kuhinjski Pribor Category

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Verified Award Winner
Verify Award Status for #89275

View at A' Design Award Press Release Award Badge

Colors

The Design

About GravitATE Pribor Za Jelo

Set posuđa koji poziva i ohrabruje korisnike da dijele interakcije i jedu polako. GravitATE sadrži tri predmeta za osobno jelo i tri zdjele za posluživanje. Ima potencijal za kretanje i međuljudsku interakciju. Obrazac poziva i ohrabruje korisnike da intuitivno dijele ove interakcije. Rezultat toga je da korisnici troše svoje vrijeme, dijeleći razgovore i kušajući hranu sporije nego s tradicionalnim priborom za jelo. Ovo pruža pozitivno ručavanje za sve.

The Recognition

About the Brončana nagrada A' Design Award

GravitATE Pribor Za Jelo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da GravitATE Pribor Za Jelo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. GravitATE Pribor Za Jelo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A tableware set that invites and encourages users to share interactions and eat slowly. GravitATE contains three personal dinnerware items and three service bowls. It has the potential for movement and interpersonal interaction. The form invites and encourages users to share these interactions intuitively. The result is that users take their time, sharing conversation and savoring food slower than with traditional tableware. This provides a positive dining experience for all.
Dimensions & Packaging: Service bowl No.1 (polyhedron): Width 185mm x Depth 185mm x Height 120mm
Service bowl No.2 (Main image): Width 245mm x Depth 165mm x Height 70mm
Service bowl No.3 (Image #1): Width 175mm x Depth 175mm x Height 120mm
Personal tableware (Bottom): Width 175mm x Depth 175mm x Height 50mm
Personal tableware (Middle): Width 160mm x Depth 160mm x Height 55mm
Personal tableware (Top): Width 115mm x Depth 115mm x Height 58mm
Tags: Tableware, Dining experience, Interaction, Slow eating, Sharing
Production Technology: 3D-scanning and 3D-printing are two key digital tools to support my design. It is a circular design process:
1. Pick a direction(idea 1.0)
2. Build a quick mock-up using clay or foam
3. Scan the model
4. Digital modeling based on the scan result
5. 3D-printing prototype
6. User testing
7. Rebuild a new idea 2.0 or improve an existing idea1.1
Design Challenge: Through the user testing of the previous concepts, I found that the concepts with the potential for movement are more inviting. However, how to combine the design of tableware is a big challenge: Does the product help users to eat slowly? Does it invite the user to interact with it? Does it contain food well? Does It create an interesting experience? Does it suit for dining environment?
Research: This design originated from a recent dining phenomenon, which people are ignoring their dining experience but more focused on their phones, and finish the meal faster and faster. Firstly, literature research, observation, and interviews with the target users were conducted. I found that more interactions and slow eating can improve dining experiences. Then, the market research of restaurants helped me to sum up the factors that influence user behavior and experiences.
Inspiration: Eating with others and eating slowly can create a positive dining experience. Nowadays, people are getting busy with their work, which makes it harder for them to eat together and also, they are unwilling to spend much time eating.
Project Duration: The project started in August 2018 and finished in April 2019 in Rochester, NY.
Operation Flow: According to the different forms of GravitATE, each service bowl produces different ways of movement, so that people can share food in different ways. For example, (Main image) although a person can take food from it independently, the shaking movement can remind other people to provide support. Two of the personal bowls can produce a small amount of sway, and they have been verified by user testing to allow the user to be more focused while eating and to a certain extent avoiding fast eating.