Steel City Sajam Highlight od Responsive Spaces

Dizajn Steel City Sajam Highlight od dizajnera Responsive Spaces je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Interfejsa, Interakcije i Korisničkog Iskustva.

SrebroInterfejs· 2020

Steel City Sajam Highlight

autor Responsive Spaces

Klijent: Primetals Technologies Austria

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Interfejs

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Dizajn

O dizajnu Steel City Sajam Highlight

Steel City je stilizirani model koji prikazuje čeličanu budućnosti. Sastoji se od poluprozirnih akrilnih modela postavljenih na led-zid, koji služi kao ekran za demonstraciju različitih slučajeva upotrebe tako što bukvalno čini da čelični grad zablista: prilikom odabira jednog od scenarija na terminalima, korisnici pokreću animacije koje vizualiziraju procesi i tijek rada čeličane u vatrometu svjetla i boja koji se projektuju kroz akrilne modele na vrhu. Cijelo iskustvo je prošireno profesionalnim slojem informacija, kojima se pristupa na terminalima preko jedinstvenog haptičkog sučelja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Steel City Sajam Highlight je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Steel City Sajam Highlight bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Steel City Sajam Highlight je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The operation of the Steel City is bound to a unique rotary knob: While turning, several "steps" can be felt as "real" physical resistance. These are not analog in nature, but instead are generated through a magnetized liquid inside the knob's housing and can be programmed in realtime. The knob is programmed to adapt accordingly to every selected content and therefore enabling the experts from Primetals to focus on their visitors without ever taking their eyes off the presented stories.
Dimenzije i pakovanje: Over 200 acrylic 3D-models of a steel plant positioned upon a 6,5 x 4,5 meter led-wall, which is positioned horizontally between 4 interactive terminals. Every terminal utilizes a rotational knob featuring haptical feedback that changes in realtime corresponding to its navigational state. Cubic dimensions of the whole installation: 8m x 5m x 5,5m. The led-wall is raised 60cm from the floor, housing the hardware necessary for operating the installtion beneath.
Oznake: haptic interface, digital staging, interactive installation, digital enhanced acrylic models
Tehnologija proizvodnje: Over 200 different semi-transparent acrylic 3D-models were designed and manufactured depicting the model of a modern steel plant and were placed on a 24 sqm led-wall. The interfaces of the terminals around the Steelcity are specifically designed and built for the purpose of a haptic and intuitive user-experience. On top of the installation is a special reflective material, which mirrors the whole visualization of the acrylic models on the led-wall and projects it towards the far corners of the stand, giving everybody an additional perspective.
Dizajnerski izazov: While our client is highly specialized in the field of steelworks and thus needed to communicate complex technical information to its own clients and partners, we still wanted to maintain a very productive level of minimalism for this installation in order to deliver their messages in a crystal-clear and visually aesthetic manner. Also, for the people operating the terminals and navigating through the different use-cases, we needed a haptic interface that is simple enough, yet incredibly responsive to the user in order for them to fully concentrate on the dialog with their customers.
Istraživanje: One of the research objectives was to develop an interface which can be programmed in real-time for the haptic rotary knob. We developed an in-house protocol which is able to communicate changes in the haptic structure to the hardware on the fly corresponding to the content on-screen. Another objective was to simplify the immensely complex processes and mechanisms of a steelplant to a stylized level which can be transported onto our model and create a visual language that is at the same time beautiful to watch and informative on a professional level.
Inspiracija: Our inspiration for this project was to merge the necessity of visualizing extremely complex processes with an easy to use and intuitive haptic interface. The goal was to have an installation that would deliver expert knowledge on point and at the same time act as an visual highlight of the stand while maintaining the structural complexity of its professional use-cases. We wanted to merge a magical experience with a top notch user experience into a tool that serves the expertise of our client and helps them to deliver this expertise effortless to all visitors at the trade show stand.
Trajanje projekta: June 2019 in Duesseldorf at METEC 2019
Tok rada: By selecting one of 12 scenarios at 4 terminals users can trigger animated sequences on the led-wall, which visualize the processes and work-flows of a steel plant in a firework of light and color. Steel is processed, data packets buzz through virtual lines, problems and solutions are displayed schematically and in context, always projected through the acrylic models on top. While the Steel City blends all stories perfectly, the terminals offer in-depth details to the individual users.
Članovi tima: Director: Markus Pargfrieder
Spatial Experience Developer: Katharina Mayrhofer
Interface Engineer: Julian Reil
Spatial Experience Designer: Martin Zeplichal
Autorstvo slika: Photo credits: Responsive Spaces & Philip Kistner Fotografie
Video credits: Responsive Spaces & Eyup Kuş