Camel Robot Digitalno umjetničko djelo by Edu Torres

Camel Robot Digitalno umjetničko djelo by Edu Torres is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Dizajn Kompjuterske Grafike, 3D Modeliranja, Teksturiranja i Renderiranja Competition Category.

ZlatoKompjuterska Grafika· 2020

Camel Robot Digitalno umjetničko djelo

by Edu Torres

Client: Camel

Zlatna nagrada A' Design Award Winner in Kompjuterska Grafika Category

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Colors

The Design

About Camel Robot Digitalno umjetničko djelo

Camel Robot je digitalno umjetničko djelo koje reinterpretira logotip brenda kao robotsku životinju. Slika je izrađena kao trodimenzionalni model i renderovana u visokoj rezoluciji za štampu i prikazivanje u izložbenim i poslovnim prostorima. Reference su preuzete iz industrijskih mašina, robotike i naučne fantastike. Tijelo je djelimično otvoreno, tako da unutrašnji kablovi i napajanje ostaju vidljivi. Neutralna plava i tamna paleta zadržava pažnju na glavnoj silueti. Nivo detalja je izbalansiran kako bi ostao uvjerljiv i lako čitljiv.

The Recognition

About the Zlatna nagrada A' Design Award

Camel Robot Digitalno umjetničko djelo je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Camel Robot Digitalno umjetničko djelo bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Camel Robot Digitalno umjetničko djelo stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.