Seotun Saram Mobilna aplikacija za povezivanje s psihološkim savjetnicima by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Mobilnih Tehnologija, Aplikacija i Softvera Competition Category.
ŽeljezoMobilni· 2020
Seotun Saram Mobilna aplikacija za povezivanje s psihološkim savjetnicima
Client: Seotun Saram
Željezna nagrada A' Design Award Winner in Mobilni Category
Verified Award Winner
Verify Award Status for #92825The Design
About Seotun Saram Mobilna aplikacija za povezivanje s psihološkim savjetnicima
Seotun Saram je interfejs mobilne aplikacije koji povezuje osobe koje traže psihološko savjetovanje s kvalifikovanim profesionalnim savjetnicima. Naziv se odnosi na osobu koja još nije vješta, a usluga se zasniva na ideji da svako počinje nevješto. Bajka na jednostavan način objašnjava proces savjetovanja korisnicima koji nisu upoznati s tim procesom. U priči se pojavljuju dva lika: Seotun, savjetovanik koji luta u potrazi za odgovorima, i Gobukki, spor ali pouzdan savjetnik. Toplе teksture papira, tamnoplave nijanse noćnog neba i ručno crtane ikonice oblikuju vizuelni identitet aplikacije.
The Recognition
About the Željezna nagrada A' Design Award
Seotun Saram Mobilna aplikacija za povezivanje s psihološkim savjetnicima je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Seotun Saram Mobilna aplikacija za povezivanje s psihološkim savjetnicima bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Seotun Saram Mobilna aplikacija za povezivanje s psihološkim savjetnicima se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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