Terark Dizajn vizuelnog identiteta od Tong Wen

Dizajn Terark Dizajn vizuelnog identiteta od dizajnera Tong Wen je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2020

Terark Dizajn vizuelnog identiteta

autor Tong Wen

Klijent: Tong Wen

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Terark Dizajn vizuelnog identiteta

Terark je vizuelni identitet dizajniran za tehnološku kompaniju koja pruža usluge obrade velikih podataka (big data). Dizajn se zasniva na matrici tačaka kombinovanoj s nekoliko gradijentnih boja. Glatko povezane tačke formiraju slovo T, prvo slovo naziva kompanije. Obezbijeđeno je više gradijentnih šejdera, tako da se identitet može prilagoditi mnogim namjenama. Također su isporučeni prilagođeni font i uzorak tačaka za upotrebu u štampi i drugim materijalima. Identitet je primijenjen na brošurama, godišnjacima, vizit karticama i bocama za vodu.

Priznanje

O nagradi Željezna nagrada A' Design Award

Terark Dizajn vizuelnog identiteta je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Terark Dizajn vizuelnog identiteta bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Terark Dizajn vizuelnog identiteta se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimenzije i pakovanje: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Oznake: Technology, branding, identity, logo, font
Tehnologija proizvodnje: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Dizajnerski izazov: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Istraživanje: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiracija: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Trajanje projekta: This project took 3 month from end to end. Main design part was done in San Francisco.
Tok rada: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.