Rotass Haute Joallerie Chongqing Dizajn enterijera zlatare by Xiaobing Yao

Rotass Haute Joallerie Chongqing Dizajn enterijera zlatare by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 Platinska nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

PlatinaEnterijer· 2020

Rotass Haute Joallerie Chongqing Dizajn enterijera zlatare

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

Platinska nagrada A' Design Award Winner in Enterijer Category

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The Design

About Rotass Haute Joallerie Chongqing Dizajn enterijera zlatare

Rotass Haute Joallerie Chongqing je enterijer zlatare koji obuhvata 280 kvadratnih metara na dvije etaže. Renovacija postojeće zgrade u trgovačkoj ulici koristi gips-kartonske ploče, čelične ploče s ogledalskim efektom i bijele čelične cijevi. Gipsana skulptura u prizemnom holu izražava estetiku brenda, dok bakarne stepenice i ogledalni plafon stvaraju kretanje prema gore. Izdignuta galerija proširuje prostor i služi kao VIP prostor za prijem. Druga etaža primjenjuje simbole crkvene arhitekture kako bi dodala osjećaj rituala, a fasetirani zid hodnika podsjeća na unutrašnjost dijamanta.

The Recognition

About the Platinska nagrada A' Design Award

Rotass Haute Joallerie Chongqing Dizajn enterijera zlatare je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje zaista izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čuda su stvaranja, svjedočanstva granica intelektualne kreativnosti i pokazuju neprevaziđen profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jedne ere, doprinose dobrobiti društva i pomjeraju granice umjetnosti, nauke, dizajna i tehnologije. Rotass Haute Joallerie Chongqing Dizajn enterijera zlatare pokazuje uzvišen nivo izvrsnosti i nesumnjivo čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Rotass Haute Joallerie Chongqing Dizajn enterijera zlatare je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, inspirira, oduševljava i pali veliku radost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.