Heytea Lab Shenzhen OCT Harbor Dizajn enterijera maloprodajnog prostora by Uno Chan

Heytea Lab Shenzhen OCT Harbor Dizajn enterijera maloprodajnog prostora by Uno Chan is a highly esteemed winner of the very prestigious 2020 Zlatna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

ZlatoEnterijer· 2020

Heytea Lab Shenzhen OCT Harbor Dizajn enterijera maloprodajnog prostora

by Uno Chan

Client: TOMO Interior Design Firm

Zlatna nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

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Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Dizajn enterijera maloprodajnog prostora

Heytea Lab Shenzhen OCT Harbor je dizajn enterijera maloprodajnog prostora za vodeću prodavnicu brenda čaja. Prostor obuhvata 1300 kvadratnih metara i podijeljen je na pet tematskih laboratorija. Periferna laboratorija, laboratorija za pravljenje leda, laboratorija za deserte i laboratorija za ilustracije smještene su na prvom spratu, dok je laboratorija za ljubitelje čaja smještena na drugom spratu. Geometrijsko stepenište povezuje oba nivoa i čini vizuelni centar enterijera. Trakaste svjetiljke i svjetlosne folije ugrađene su u plafon i metalne rešetke. Ploče od aluminijske pjene na bočnim zidovima kontrastiraju sa satenski brušenim metalom.

The Recognition

About the Zlatna nagrada A' Design Award

Heytea Lab Shenzhen OCT Harbor Dizajn enterijera maloprodajnog prostora je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Heytea Lab Shenzhen OCT Harbor Dizajn enterijera maloprodajnog prostora bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Heytea Lab Shenzhen OCT Harbor Dizajn enterijera maloprodajnog prostora stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.